The Viral Labubu Doll: Why This Trend Is Taking Over TikTok & Wallets 

Chances are you’ve spotted those fluffy little dolls with mischievous grins dangling from backpacks, strollers, or even car mirrors. Labubu dolls have arrived, and they’re taking the parenting world by storm. Touted as the must-have accessory of the year, these quirky collectibles are everywhere. Whether you’ve seen them trending on TikTok or your child has been pleading for one, it’s likely you’ve already encountered the Labubu Doll craze.

What Are Labubu Dolls?

Labubu dolls are collectible art toys from the Hong Kong brand How2work, created in partnership with artist Kasing Lung. They belong to Lung’s “The Monsters” universe, featuring a variety of whimsical and mischievous characters. Labubu debuted around 2014 through a collaboration with designer toy company Pop Mart, which helped popularize the character.

Today, Labubu has become a staple in the designer vinyl toy scene, boasting a large fan base. Every collection highlights its own unique flair, presenting a diverse range of outfits, varied facial expressions, and fun accessories that ensure each Labubu is desirable and worth collecting. 

These elf-like creatures are hard to miss with their signature big grins, piercing eyes, and fluffy exterior. Labubu dolls have become a plush fashion accessory, attached to owners’ bags and jean loops, and even having their own outfits made for them. Retail prices range from about $20 all the way up to $100.